W11 Landing Page Optimization & Basic SEO

This week we talked about our landing pages and SEO. This gave me the opportunity to make sure that my landing page was in line with my Google Ad and relevant key words. I ended up adding more to my landing page, on my home, about and contact pages. I think this has had a positive effect on my impressions. I liked the suggestions in the readings of adding testimonials to your site, this gives you some clout behind the products or services that you are selling/providing. This goes hand in hand with adding trust icons, which put your customers at ease when ordering your products. I have also updated the headline of my landing page, which is more in line with the intent. Another suggestion in the readings for the week explained that it would be a good idea to pre-populate a cursor in an empty form, the one you want people to fill out. This would get someone started in the right spot, and maybe make it easier for them to fill the form out completely if their eye is already drawn to a certain field.